As both names suggests, the primary usage of those fonts are for road signage across the American roadways. Tobias Frere Jones, developed Interstate from its close relative, the Gothic Highway typeface. Presently he lecture at Yale University in the Master of Fine Arts. Some of his body of work include Armada, Benton Gothic and at present Empirica (In collaboration with Nina Stossinger). He is an accomplished type designer, having contributed to vast selection of typeface looks throughout his career since 1987. Interstate was created by Tobias Frere-Jones, an American typeface designer hailing from New York. Typeface are the written languages, styled in many ways to help invoke emotional responses. Fonts of any typeface are then subject to the size, weight and style, subsequently to be used on a subject matter that would lend itself well to. To simply put, a typeface (or a font family) are series of fonts that all share a common design language to which they belong to. The typeface that was assigned to me was ‘Interstate’.īefore we start on the subject matter it is important to understand what a typeface is. The landing page is to have well a balanced layout that helps to optimize conversions for user download of its content. The goal for this project is to create a desktop landing page for a typeface. Hopefully I will look back at this post and feel that I’ve come far with my learning and understanding in this new found path. As I now enter into the world of UX/UI Design, I’ll be posting up many other case studies in the future. Firstly, I’d like to thank the readers into taking a look into my body of work.
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